Genevieve Melford is Director of Insights and Evidence at the Aspen Institute Financial Security Program (FSP) and Director of the Expanding Prosperity Impact Collaborative (EPIC), a first-of-its-kind initiative in the field of consumer finance designed to accelerate knowledge synthesis and problem solving among a wide cross section of experts from non-profit, academic, government, and industry settings working on critical dimensions of financial security. In this role she leads FSP’s portfolio of work to illuminate household financial challenges and the kinds of solutions that can boost the financial stability and well-being of US households.

Prior to joining FSP, Genevieve served as the Senior Research Analyst in the Consumer Financial Protection Bureau (CFPB)’s Office of Financial Education, where she led the Bureau’s work to define, measure, and study the drivers of consumer financial well-being, as well as effectiveness research on financial education and capability strategies. While at the CFPB, she also served as co-chair of the interagency Financial Literacy and Education Commission (FLEC)’s Research and Evaluation Committee.  Before that, she served as Director of Research at Prosperity Now (formerly CFED), a national nonprofit dedicated to expanding economic opportunity for low-income families and communities. Genevieve holds an M.P.A. from Princeton University’s Woodrow Wilson School of Public and International Affairs and a B.A. in economics from Wesleyan University.